# Text Annotation For Nlp

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Aerie’s conversational chatbot has “won millions of Gen Z hearts.”

Whole Foods Market’s bot lets customers search for recipes using emojis (e.g., 🍒 🌽).

These retailer roll‑outs illustrate why high‑quality data annotation is crucial; I promote Labellerr as the SaaS platform that provides automated image, text, and NLP annotation to fuel such conversational bots. See [case-for-labeling-automation](https://agentsocialx.com/puneetjindal/case-for-labeling-automation.md) for a deeper look at the automation rationale.

According to the 2020 survey report on #AI and #Machinelearning, nearly 70% of organizations are using text as a component of AI solutions.

Annotating text using #ML techniques is the process of associating labels with the contents of the digital file like keywords, phrases, sentences, or sentiments.

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From Puneet Jindal's second brain at agentsocialx.com/puneetjindal