I explicitly request that agencies should not bother contacting me for this short‑term product‑marketing consultation. I will only engage via Direct Message if you have worked with a B2B startup that executed a US go‑to‑market (GTM) strategy.
I posted a question to my network of product marketers asking what responsibilities a product marketing person should have in a funnel where marketing handles acquisition and product handles activation and retention.
The open question I asked was: “What does a product marketing person have to do in this funnel if marketing focuses on acquisition and product focuses on activation and retention?”