I observed that the market has shifted to outcome‑centric delivery, with investors contributing time as well as capital, prompting me to rethink how we reward our team.
I concluded that compensation structures need to be aligned with profitability and shared risk.
I decided that employee pay should be tied to company profitability and risk sharing.
In the post‑GPT era I argue that startups should shift from product‑centric to outcome‑centric offerings, redesigning what they sell to emphasize the tangible results a customer achieves.
- Decision: Re‑brand offerings to focus on outcomes rather than features.
- Decision: Hire talent across sales, marketing, engineering, data, and ML who embody an outcome‑first mindset.
- Claim: Startups that adopt this culture will experience exponential growth.

