Predicted percentage of all purchases that will be online is around 95% by 2040.
Global e‑commerce sales are expected to cross $4.5 trillion in 2021.
US online‑shopping share accounts for 10% of retail sales (2021).
Projected US online‑shopping share growth is beyond 17% year on year.
44 percent of Gen Z shoppers have made a purchase because of a recommendation from a social influencer or celebrity.
I decided to develop a social‑media influencer filter for the shopping experience, believing it will trigger the next booming phase for e‑commerce by surfacing influencer‑endorsed products directly to Gen Z buyers.
GenZ shoppers tend to research products before purchase and take their purchasing power very seriously, informing how retailers craft digital experiences.
- Major platforms: Amazon, eBay, Rakuten, Zalando, Connected Retail, Groupon