Unconventional Marketing Stunts

I called out a marketing proposal that suggested creating a fake Indian persona on an unbranded Instagram account, populating it with low‑effort “brainrot” Reels, and using that persona to do a “money spread” on our brand’s official account. The critique highlighted the absurd mismatch between our $44 B valuation and a pre‑revenue, risky tactic that would likely be vetoed by seasoned Series B‑stage Heads of Marketing, especially given the heavily regulated space we operate in.