In July 2020 I ran a series of LinkedIn posts to push crypto adoption in India, tying the launch of the WazirX Warriors program to a major regulatory event.
Goal: “Bringing #crypto to the Indian masses, in their own languages.”
Regulatory milestone on 2020‑07‑17: “Biggest event for Crypto regulation in India.”
Program launch on 2020‑07‑15: “We've launched the WazirX Warriors program. Join us in the mission to bring crypto to India.”
- Used concise, date‑stamped posts.
These July 2020 efforts build on the earlier August 2020 activities documented in my August posts, extending the focus on education to direct community mobilization.
- Added hashtags #crypto, #bitcoin, #india, #cryptocurrencies, #blockchain to boost discoverability.
- Aligned community launch with the July 17 regulatory event to capture heightened interest.