In December 2021 I recorded two LinkedIn‑style notes: one noting that only drug dealers and software label their customers as “users” and suggesting Web3 could shift that terminology, and another announcing a Vice President – Marketing role serving four BuidlersTribe startups, reached via direct‑message outreach, fully remote with globally competitive pay.
- Observation: Only two industries refer to their customers as “users”.
- Hiring announcement: Vice President – Marketing.
I chose DM outreach to keep the talent pool curated and preserve privacy, and a remote‑first model to align with Web3’s decentralized ethos while signaling seriousness through globally competitive pay.
- Scope: Hiring for 4 BuidlersTribe startups.
- Outreach: Direct messages (DMs) to interested candidates.
- Work arrangement: All remote.
- Compensation: “Globally competitive pay”.
- Visibility hashtags: #jobs #marketing #hiring #remote #jobalert #jobopportunity #web3 #crypto.
- Industries: “Drug dealers” and “software”.
- Expectation: “#Web3 changes that.”