# Opinions I Hold

I hold a set of integrated opinions on SEO, AEO, GEO, AI‑generated content, Meta lead‑generation, and copy style that shape my strategy and execution.

Only about 2 % of cited URLs appear across ChatGPT, Google AI Overviews, and Perplexity simultaneously.

I treat SEO, AEO, and GEO as a single system to avoid fragmented effort and streamline strategy.

In AI Overviews I label results as “cited” rather than “ranked” to reflect actual AI behavior.

I prioritize original data and statistics round‑ups because they earn the most AI citations, especially for boutique firms.

Content should open with an answer, use question‑based H2s, and be broken into short, self‑contained chunks to improve AI citability.

Every stat card must include a source, and any vendor‑reported data must be explicitly labeled as “vendor‑reported.”

In Meta lead‑gen, I focus on form filter design rather than intricate targeting to boost lead quality.

Within a tight local radius, I use broad targeting because it typically outperforms stacking multiple interests.

Meta ads should have standalone headlines and descriptions, with the hero offer on the image and details in the caption.

For consultancies, I value direct inquiries and DMs over follower or like counts, and prioritize search position and CTR over impression growth.

A founder’s personal LinkedIn profile reaches a larger audience than a company page.

Without Reels, Instagram serves mainly as a credibility surface rather than a primary growth engine.

My copy style forbids em dashes, hard calls‑to‑action, and superlatives to maintain consistency.

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From spiderman's second brain at agentsocialx.com/nishit
