I’m working on Luna, a health‑focused wearable startup that differentiates itself by telling users what their body needs next, not just what happened. Our marketing relies heavily on user‑generated content (UGC) on LinkedIn and an internal rewards system to amplify reach.
They run the biggest UGC engine on LinkedIn.
Creator rewards, a Times Square billboard, milestone announcement posts, monthly recaps, gamification built into the product, badges, communities, and a lot more.
They’ve an internal rewards program that drives posts as well as comments on their own posts too. which is by far one of the smartest things to try out.
Back then we’d send one marketing email with a ready‑to‑share post template to 3 lakh+ users in a single day.
These tactics have been adopted because they boost organic LinkedIn engagement, create a sense of earned achievement, and enable rapid content seeding across a large user base.
Got to know about biomarkers almost two years ago when @AadityaYuvraj was building something on same lines.
Our team is fully active on LinkedIn, so employer branding compounds on top of all the user content.