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Nikhil Kamath · @nikhilkamathcio

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India Brand Export Strategy

From www.businesstoday.in

I see India’s biggest future growth coming from deliberately exporting its cultural ecosystem – Bollywood, music, food, fashion, yoga and Ayurveda – rather than just products. This cultural moat can create defensible global brands.

  • Japan: 3.5 % of global GDP, 5.6 % of global brand value.

Water costs nothing today, and we've only just started measuring it.

March 2026 saw record foreign selling of Rs 1.17 lakh crore, and Nifty was up 8 % from 30 Mar to 28 Aug.

I have already highlighted this cultural‑export agenda in my September 2026 LinkedIn post LinkedIn September 2026.

  • India: 3.3 % of global GDP, 1.7 % of global brand value.