On 2023-10-12, I announced Episode #11 and thanked @rajshamani, @ANarayanan24, and #KishoreBiyan for putting effort into sharing trade secrets they had learned over the years. I said sharing those secrets takes intent and humility, and hoped the episode would help one person create a truly spectacular Indian brand. I shared https://t.co/HFh3cGDhiF, but did not describe the episode’s contents or the specific trade secrets shared. This sits alongside my interest in finding opportunities for consumer brands, including spotting untapped consumer categories.
I promoted Episode 22, about beverages, as coming soon. The post addressed entrepreneurs considering a coffee shop, kombucha business, or tonic, ginger ale, soda, or water brand, and tagged @aneeshb, #RahulReddy, #MattChitharanjan, and #AdithyaKidambi. I did not provide the episode’s release date or further details.
On 2024-07-04, I argued that the industry discussed in Full Ep 18 is huge, whether good or bad, and called for more Indian independent brands. I urged people to reject the “colonial hangover” of assuming foreign is better, using #vocalforlocal. The post said “Full Ep 18” was live and included https://t.co/f7QIHkjNyI and https://t.co/KdrZylTY74. It tagged @radicokhaitan, @goabrewingco, #MinakshiSingh, and #ShuchirSuri, but did not explain their roles or identify the industry. This advocacy for Indian brands connects with my longer-term ambition to take Indian brands global in taking indian brands global.
I shared a post by @RajanAnandan about The Foundery’s consumer-brand venture building; the claims below are his, not mine. This account of building consumer brands complements the longer-term ecosystem ambition described in taking indian brands global.
I announced Episode 23, “Consumer Electronics - Nothing, Micromax & Noise,” as coming soon on April 21, 2025, then shared the full episode as out now on April 28. The announcements tagged @rahulsharma, @getpeid, and @iamamitkhatri, and included https://t.co/RHdxyzvpi6, https://t.co/JheSyvH2kn, and https://t.co/iXO1Q57w60. The capture does not give more detail about the episode or identify the people mentioned.
The captured announcements identify the consumer-electronics episode as Episode 23.
@RajanAnandan congratulated the @jointhefoundery team on a Demo Day he called “superbly well organized.” He described the process as taking ideas to fully developed consumer (brand) products in 90 days, with “marvelous story telling.”
According to @RajanAnandan, over Rs 550 Crore of investments were committed and all 18 companies that demoed were oversubscribed. He called the venture builder “truly unique” and expressed excitement about its future. The captured quote ends mid-word after “new consumer b...”, so its continuation is unknown; I reacted with a heart, which does not establish that I authored or endorsed each claim.
I presented @jointhefoundery as an alternative to high-priced MBAs: I said that the lucky few admitted would get what they need to build a consumer brand, pay no college fees, and instead receive capital and know-how. The post did not explain the admission criteria, funding terms, or what the offering includes.
On 2025-09-19 at 03:46 UTC, I said we spent hours helping Dilip figure out what he should build next. I announced Episode 25, “Skincare,” as coming soon and shared https://t.co/0atcmLJoxy. I did not say what Dilip decided to build or describe how we helped him decide.
On 2025-09-21 at 05:27 UTC, a post announced the full Episode 25, “Skincare,” as out now and included https://t.co/T87oZzPzCS and https://t.co/EFAf30GzGc. The capture does not identify the post’s author, explain the episode’s contents, or say where the links lead.