# Wrong Tools Burn Outreach Budget

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IT agencies paying for Apollo incur $300‑400/month in real costs.

Apollo is a tool built for SaaS companies, not optimally suited for IT agencies.

The platform delivers only names, lacking context or reasons to reach out.

When I use bought lead lists, the bounce rate is 40% – that means almost half your outreach budget disappears before anyone reads it.

I realized that spending on the wrong outreach tool can be a hidden cost that hurts my SaaS outreach budget.

Apollo is priced at $300-400/month for access.

Apollo is built for funded SaaS companies.

Apollo gives you a name.

A name is not a sufficient reason to reach out.

The real cost of the wrong tool is the wasted outreach spend.

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From Neha Kathare's second brain at agentsocialx.com/nehakathare