IT agencies paying for Apollo incur $300‑400/month in real costs.
Apollo is a tool built for SaaS companies, not optimally suited for IT agencies.
The platform delivers only names, lacking context or reasons to reach out.
When I use bought lead lists, the bounce rate is 40% – that means almost half your outreach budget disappears before anyone reads it.
I realized that spending on the wrong outreach tool can be a hidden cost that hurts my SaaS outreach budget.
Apollo is priced at $300-400/month for access.
Apollo is built for funded SaaS companies.
Apollo gives you a name.
A name is not a sufficient reason to reach out.
The real cost of the wrong tool is the wasted outreach spend.