Free trials don't fail because of the product.
Instead, conversion suffers when we don't surface the user's first win quickly enough.
Free trials don't fail because of the product. They fail because nobody showed the user their first win fast enough.
We'll add more features to reduce churn' is usually the wrong move. Most churn is a confused user, not a missing feature.
Your churn isn't a pricing problem. It's a 'we onboarded them and disappeared' problem.
churn_issue = silence after demo
Our product roadmap lists 40 features, but users are stuck on the first 3 minutes of onboarding, so we need to fix onboarding before building new features.
- feature_count = 40
- onboarding_stall_time_minutes = 3