I observed that most founders don’t have a “motivation problem.” They have a clarity problem.
When the next step is obvious, motivation mostly takes care of itself.
I articulated a decision‑making rule on 2026-10-16 at 18:30 UTC: if a decision is reversible, I make it within five minutes; if it’s not, I sleep on it, believing most startup choices fall into the reversible category.
DATE: 2026-10-16 18:30 UTC – "A rule I’m trying to live by: if a decision is reversible, make it in five minutes. If it’s not, sleep on it. Most startup decisions are the first kind."
I must act today despite incomplete information and no one to call.
Decision nature = core job.