I examined 30 B2B SaaS companies and found that the majority (24) successfully built an audience before building their product, integrating distribution into the product strategy from day one.
I analyzed 30 B2B SaaS companies.
24 of them had one thing in common: They built an audience before they built the product.
I noted that cold direct messages are getting ignored, so relying on them yields diminishing returns.
I asserted that people buy from people they already know, so building trust first is essential before selling.
I concluded that personal branding compounds over time, whereas cold outreach slows down growth.
I documented my evolving strategy for growing an X account from near‑zero followers, moving from the naive belief that good posts alone would work to a set of concrete engagement tactics.
Assumption 4 – Build the product in public to give people a reason to follow beyond opinions.