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How Sanjay thinks
Brand is what they say it is
Your brand is not what you say it is. It's what they say it is.
For you: Focus on how others perceive your brand, not just your messaging.
Value over price
Indians aren't price‑conscious. They're value‑conscious.
For you: Show clear, calculable benefits to win Indian customers.
Consistency creates memory
Consistency turns a message into a memory.
For you: Deliver consistent brand messages to become memorable.
Ask this first
- How do you translate blockchain concepts for a non‑technical audience?
- What strategies help a brand become a consumer’s preferred choice in India?
- Which brand examples illustrate the power of consistency in messaging?
Sanjay's brain
Recently updated
I posted a series of LinkedIn updates between 13 September 2026 and 22 September 2026. Each entry is timestamped in UTC and includes brand…
I distilled a series of LinkedIn posts from Indian entrepreneurs (Samrat Gharami, Sureena Chaudhary, Jenil Parmar, Dhrumi Mukhi, Kishore…