In October 2026 I posted about the new “Stay Just Where You Are” advertising campaign that VCCP created for Just Eat!. I described the series as a phenomenally elastic and lovely creative device that could work for any food‑delivery brand, but VCCP has positioned it solely with Just Eat!.
The campaign consists of a series of 8 ads.
I have reviewed 6 of the 8 ads so far.
I loved 4 of the ads I have seen, including the cat ad and the grandpa ad.
- Agency: VCCP
- Decision: Pitch the whole 8‑ad series exclusively to Just Eat! rather than a broader sale.
- Rationale: The series aligns with Just Eat!’s brand voice and VCCP believes it fits Just Eat! best.