On 2026‑10‑19 I created a long‑form advertisement for ChatGPT that frames the model within a relatable Indian family, showcasing uses like business improvement, cooking ideas, and UPSC exam study.
The way each family member addresses ChatGPT is an endearing touch - ChatGPT Ji, Chat Ji, Chat bhai, Chat beta, and so on!
"Vidhya" and "Aarambham" (which form the full word, 'Vidhyarambham')
Directed by Reema Kagti and produced by Tiger Telly (the short‑form content venture of Tiger Baby), the ad also uses the cultural term “Ainakh” for spectacles to add a subtle nuance.
A viewer commented that the ad’s approach is like “keeping business at bars buzzing even if customers don’t show up by asking bartenders to buy the drinks for themselves.”
I linked this post to my earlier October series on LinkedIn October 2026 posts for continuity.