I critiqued ICICI Life Insurance's new television/print campaign by Ogilvy that uses the Hindi‑first slogan “Har Kal Aasaan”. While I appreciated the narrative and voice‑over, I highlighted that the slogan’s lack of English and regional language versions limits its persuasive reach across India.
it's just low‑effort distribution.
I propose adding at least an English version of the tagline for non‑Hindi markets and developing localized equivalents for major regional languages such as Kannada, Tamil, Telugu, Malayalam, Punjabi, Bangla, Marathi, and Gujarati, following Ogilvy’s principle of using the language people think and speak every day.