Procol processes 250+ enterprises across its network.
The platform operates in 10+ countries.
It has processed $30B+ of spend to date.
Founders Gaurav Baheti and Sumit were obsessed over the problem until they found the best solution, and made some hard calls along the way.
Early observation: He had seen buyers award crores of orders over WhatsApp, with no bid sheet and no record.
From those informal WhatsApp purchases I learned that B2B commerce was fragmented and untraceable, prompting the pivot to Procol – a platform that digitizes order capture, bid management, and spend tracking, now augmented with AI agents for back‑office automation.