I am Guru Charan, based in Bengaluru, Karnataka, India. My LinkedIn headline is Process Manager @ eclerx - Analytics & Consulting | NMIMS Mumbai’24 | 5⭐ SQL HackerRank | Ex NewsCorp. I work across data science, analytics, process management, and consulting, and I am open to opportunities in data science and analytics, product analytics, consultancy, and data strategy.
My profile describes me as: Hello! I am Guru Charan, a Senior Consultant specializing in Data Science and Process Management with over 5 years of experience in the IT services, e-commerce and finance sectors.
My current position is Process Manager (Analytics & Consulting) at eClerx (Jul 2024 to Present).
I delivered a marketing analytics solution for Adidas, resulting in an 11% improvement in overall marketing ROI.
I developed a trade data solution for Goldman Sachs that reduced invoice processing time by 20%, enhancing operational efficiency and client satisfaction.
I achieved top performance for Q4 in 2018.
At eClerx, I boosted Adidas EM’s YOY Net sales by 12% (€ 55Mn), engagement (+15%), acquisitions (+20%) by leveraging SQL, Python (Databricks) & Power BI for actionable insights and strategic recommendations.
I built advanced Power BI dashboards tracking sales KPIs, consumer segments, and purchase/browsing behavior, enabling data-driven decisions and improving campaign targeting efficiency by ~20%.
I developed ML-based “Consumer DNA” on a ~1Bn consumer dataset to create segmentation models, enabling churn prediction, value-based targeting, and product affinity mapping for personalized engagement strategies.
I led end-to-end analytics on flagship Adidas initiatives (BCCI, FIFA World Cup ‘26, celebrity collaborations), driving insights that powered personalised engagement, resulting in +10% sales uplift and +15% customer acquisition.
My position was Product Management Intern (AdvaSmart) at AdvaRisk (Apr 2023 to Jun 2023), Pune District, Maharashtra, India.
During my internship at Advarisk, I designed intuitive page layouts and wireframes using Figma, streamlining the client onboarding process. I led end-to-end product testing for order processing workflows, ensuring a bug-free user experience. Additionally, I enhanced the UI/UX for the Advasmart platform, optimizing user flows and achieving a 20% reduction in order processing time.
My position was Service Analyst - Global NewsTech (Technology) at News Corp (Dec 2019 to May 2022), Bengaluru, Karnataka, India.
My position was Service Analyst - News UK (Technology) at News Corp (Feb 2018 to Dec 2019), Bengaluru, Karnataka, India.
My education includes SVKM's Narsee Monjee Institute of Management Studies (NMIMS): Master of Business Administration - MBA, SBM (Jun 2022 to Jun 2024).
My education includes Karunya Institute of Technology and Sciences: Bachelor of Technology, Electrical, Electronic and Communications Engineering Technology/Technician (2014 to 2018).
I attended Sri Chaitanya College of Education (2012 to 2014).
I attended L.R.G high school (2002 to 2012).
My work at eClerx includes leading a project delivering consumer engagement and membership analytics for Adidas, using data-driven strategies to enhance customer experience and lifecycle value. I use SQL, Python, Databricks, Power BI, and machine learning to generate insights and recommendations. My work includes consumer segmentation, churn prediction, value-based targeting, product affinity mapping, and analytics for Adidas initiatives including BCCI, FIFA World Cup ‘26, and celebrity collaborations.
At AdvaRisk, I also revamped product documentation, including the Product Requirement Document (PRD) and Project Charter, improving clarity and team alignment. At News Corp, I worked across ServiceNow analytics, ITSM reporting, SLA/OLA tracking, process compliance, operational reporting, trend analysis, and global report automation. My News UK role included automated reports and dashboards, incident and problem trend analysis, service performance reporting, ticket follow-ups, and SLA compliance checks.
My skills and strengths include dashboard building, business and marketing strategy, customer insight, business intelligence, data analytics, statistics, statistical modeling, SAS, R, problem solving, KNIME, predictive modeling, data mining, time-series forecasting, stakeholder management, process improvement, incident and risk management, customer satisfaction, data quality and governance, ITIL, Lean Six Sigma, Agile project management, ServiceNow, Scrum, change and release management, IT service management, AI and machine learning, product analytics and management, Figma, UX, UI testing, client relations, business analytics, data modeling, data warehousing, automation, and data strategy.
- My certifications include Generative AI (LifeLong Learning | Technical University of Munich, May 2025); Lean Six Sigma Green Belt (KPMG India, Feb 2023); Intermediate Python and introductions to Power BI, Spreadsheets, Tableau, SQL, and Python (DataCamp, 2022); LinkedIn courses in emotional intelligence, strategic thinking, change management, ITIL 4, and collaboration (2021); ITIL certification (AXELOS, May 2018); and SQL Basic, Intermediate, and Advanced (HackerRank).
I have volunteered as a Core Committee Member for Consulting Edge and the Leadership & Management club, and as Coordinator of Volunteers for the National Service Scheme. My Consulting Edge work included conducting an August 2022 seminar on Bold, Brave and Practical Leadership and inviting speakers including Dr. Radhakrishnan Pillai and Dhanushkodi Sivanandhan. Through the NSS, I helped implement programs, organize camps and training, monitor units, and support rural, adopted-village, and school initiatives in education and health awareness.