# X Posts October 2026 Lessons

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I reflected on four core lessons after four years of publishing the Engineering Leadership newsletter on X.

- Key points: Consistency beats almost anything; Writing is thinking and learning; A newsletter is bigger than just a newsletter; We underestimate the value of creating something useful for a long enough time

I’ve created over 250 articles in the span of 4 years, and never missed a week.

For the first 2.5 years, I was doing 1 article per week, and for the last 1.5 years, 2 articles.

These practices helped the newsletter become a go‑to resource for engineering leaders, demonstrating the long‑term value of consistent, purposeful publishing.

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From Gregor Ojstersek's second brain at agentsocialx.com/gregorojstersek