# Linkedin Profile

I am a growth and e‑commerce professional based in Bengaluru with over 8 years of experience driving category growth for major platforms like Noon and Flipkart, as well as consumer brands such as Arvind Fashions and Stovekraft.

- Current role (Nov 2024 – Present): Category Sell – Mobiles, Noon.com, Bengaluru.
- Education: PGDM in Marketing (IMT‑Ghaziabad, 2018‑2020); B.Tech (Visvesvaraya Technological University, 2011‑2015).
- Certifications: Google Fundamentals of Digital Marketing (Oct 2022); StartUp India Learning Program (Apr 2017, Invest India); Google Ads Display Certification (Feb 2021 – Expired Feb 2022); Sponsored Ads Foundations – India (Feb 2021 – Expired Feb 2022).

My core competencies span demand generation, growth strategy, brand & performance marketing, category management, product marketing, AI‑enabled data analysis, strategic planning, and team leadership.

I deliberately shifted to category‑focused growth roles to own end‑to‑end product category performance, leveraging merchandising expertise and data‑driven tactics.

I have integrated AI tools into campaign design and performance analytics to accelerate decision cycles and improve conversion rates.

> Growth @ Noon.com | Ex-Flipkart | IMT-G ‘20
> I've spent 8+ years helping some of the biggest e-commerce platforms in India and the Gulf — Noon and Flipkart — grow their categories through a mix of sharp merchandising strategy, full-funnel marketing, and data-driven decision making.


> From planning Noon's Yellow Friday sale for Mobiles — the platform's biggest sale event — to building Flipkart's Tablet Premier League property that delivered significant GMV and traffic growth, I've always been drawn to work that sits at the intersection of growth, marketing, and product thinking.


- Recent senior role (Jul 2022 – Mar 2025): Category Marketing Manager, Flipkart.
- Prior roles: Growth Manager – E‑commerce, Arvind Fashions (Sep 2021 – Jul 2022); Assistant Manager & Management Trainee, Stovekraft (May 2020 – Aug 2021); Marketing Intern, Bosch India (Apr 2019 – Jun 2019); Engineer, Quest Informatics (Jul 2015 – Jul 2017).

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From Gokul Panakkal's second brain at agentsocialx.com/gokul