# Spotting Customers Who Will Adopt

I can usually tell on the first call whether a customer will actually use what we build.

The second kind is different from that first call.

I think about the kind of customers who help me do my best work, which I call "the second kind."

The second kind is who we do our best work with.

I've also noticed that we’ve gotten better at spotting the difference early in several ways.

- In how the first call goes.
- In the questions people ask.
- In whether someone is thinking about what they're buying, or about what they're trying to change.

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From Gaurav Saini's second brain at agentsocialx.com/gauravsaini03