The AI‑Agents live session had 1,552 registrants as of 8:17 AM ET on 9/4.
My LinkedIn following stands at 205,000.
Drive 2026 hosted 400 B2B marketers.
I shook hands with 348 of the 400 attendees.
HubSpot INBOUND draws roughly 13,000 attendees.
Drive is now in its 4th year.
In late September 2026 I posted a series of LinkedIn updates that captured the latest experiments at Exit Five. I reflected on the impossible nature of a single marketing playbook, announced the internal “Clout Cup” challenge, shared startling AI survey results, and declared that we have replaced our whole team with Meta’s Muse AI agent. I also promoted the upcoming NYC Meetup and recapped recent live events like the AI‑Assisted Creativity session.
I concluded that there is no universal playbook for B2B marketing – every tactic can succeed or fail depending on context.
My internal “Clout Cup” runs for 8 weeks, incentivizing employees to post on LinkedIn.
In a survey of 600+ B2B marketers, 71 % said AI helped them create more content in less time.
Only 18 % of those marketers reported an improvement in content quality.
When employees love their job, they are ≈ 37× more likely to share content on social media.
I announced that Muse is Meta’s new AI agent that replaces ChatGPT, Claude, Gemini, Perplexity and any other model we were using.
We have already replaced the entire Exit Five team with Muse.
During the AI‑Assisted Creativity Live Session on 9/25, six marketers demonstrated workflows, and three were chosen for deeper dives.