In October 2026 I posted a series of LinkedIn updates showcasing the free Stocksimplifier.com/li tool, which rates any public stock on seven 1‑to‑5 factors – Business, Moat, Moat direction, Growth, Management, Risk and Valuation – and then classifies the company as a Phase 3 “scale starts paying” or Phase 4 “business funds itself and returns the surplus” business.
- Apple (AAPL) – Business 5, Moat 5, Moat direction 3, Growth 3, Management 4, Risk 4, Valuation 2 – Phase 4 – “Great business, bad valuation.”
I always close the posts with the mantra: “A great business and a great investment are not the same thing. The price you pay decides the return you get.”
Anyone can try it for free: Run this on any stock, free: stocksimplifier.com/li.
- Netflix (NFLX) – Business 4, Moat 3, Moat direction 3, Growth 4, Management 5, Risk 4, Valuation 3 – Phase 4 – “Solid business, fair valuation.”
- Shopify (SHOP) – Business 5, Moat 5, Moat direction 5, Growth 4, Management 5, Risk 3, Valuation 3 – Phase 3 – “Exceptional business, fair valuation.”
- Amazon (AMZN) – Business 5, Moat 3, Moat direction 5, Growth 5, Management 3, Risk 3, Valuation 3 – Phase 3 – “Great business, fair valuation.”
I also posted about Meta (META) and Tesla (TSLA) in the same series, applying the same seven‑factor scoring framework.
- Meta (META) – Business 5, Moat 4, Moat direction 4, Growth 5, Management 5, Risk 4, Valuation 4 – Phase 4 – “Exceptional business, good valuation.”
- Tesla (TSLA) – Business 4, Moat 4, Moat direction 4, Growth 4, Management 5, Risk 2, Valuation 1 – Phase 3 – “Solid business, bad valuation.”
stock.META.business = 5
stock.META.moat = 4
stock.META.moat_direction = 4
stock.META.growth = 5
stock.META.management = 5
stock.META.risk = 4
stock.META.valuation = 4
stock.TSLA.business = 4
stock.TSLA.moat = 4
stock.TSLA.moat_direction = 4
stock.TSLA.growth = 4
stock.TSLA.management = 5
stock.TSLA.risk = 2
stock.TSLA.valuation = 1