I reflected on two operational challenges in late September 2026: how to keep demo videos current as product features evolve, and how to filter incoming app submissions for distribution.
Demo video strategy: A single demo video goes stale fast at your shipping pace. Record it as separate clips, one per feature.
App vetting pass rate: maybe 20 passed the filter
App vetting failure patterns: the pattern was always the same, either no budget, wrong audience, or the founder was already running distribution better than most agencies
These decisions let me modularize demo assets and focus distribution resources on the roughly one‑third of apps that meet budget, audience, and founder‑distribution criteria.