Lyft and Uber offered payments and salary‑like incentives to attract drivers early on.
This upfront investment ensured they had the supply needed to meet demand and grow their platform.
Can you build something valuable for one side of the marketplace before the other side even exists?
OpenTable started by offering restaurants an amazing reservation system without worrying about demand.
The average marketplace company only uses 2-3 of these growth levers effectively.
Liquidity is the reasonable expectation of selling something you list or finding what you’re looking for.
I announced the Token2049 RWA conference in Singapore (again) with a registration link.
In early September 2024 I used X (formerly Twitter) as @Polytrade_fin to announce that $TRADE had been listed on Bybit DEX, to launch the Polytrade marketplace for tokenized real‑world assets, and to unveil a partnership with @AnotherBlock_io that would let artists such as BTS, Rihanna, Justin Bieber and David Guetta tokenise royalty‑sharing tokens.
The USDT price in India rose from around 85 ₹ pre‑election to 95 ₹ post‑election.
Airbnb realised that 50% of its growth came from people talking about it!
- Move vs Solidity: I prefer Move for security, scalability and formal verification, but I use Solidity when speed to market and ecosystem integration matter.
I also posted my agenda for Token2049 in Singapore (Sept 16‑19), mentioning sessions on RWA unwind, building to scale with Chainlink, and redefining RWAs with Partisia.
For reference see my October recap October 2024 posts.
- Growth tactics: I highlighted supply‑side tactics (direct sales used by 60% of companies, referrals, subsidising) and demand‑side tactics (word‑of‑mouth, SEO – Thumbtack attributes 80‑90% of its growth to SEO, GrubHub 30% of new users via SEO).
- Tokenized IP: The partnership with @AnotherBlock_io enables royalty tokens for top artists, aiming to "revolutionise music".