I positioned the brand as “India's modern handmade babywear brand, starting with knitwear.” This tagline balances a craft narrative with growth potential and avoids unverified super‑latives.
Lead with the buyer benefit—soft, beautiful, thoughtful, baby‑first and giftable.
Caps / booties / mittens price range 399–699.
Sweater price range 999–1,499.
Cardigan price range 1,199–1,699.
Two‑piece set price range 1,499–1,999.
Three‑ or four‑piece set price range 1,999–2,799.
Premium newborn box price range 2,999–4,999.
Heirloom / keepsake box price 4,999+.
I defined four buyer segments—new parents, gifting friends/family, premium repeat buyers, and B2B/wholesale partners—each with a hero offer aligned to the price architecture.