I am expanding my e‑commerce brand beyond saturated Tier‑1 markets into India’s Tier‑2, Tier‑3 and Tier‑4 cities, which require a distinct, locally‑tuned approach.
Decision: Shift focus from Tier‑1 to Tier‑2/3/4 markets – I think we have solved enough for Tier 1 cities it's time we build brand beyond tier 1 and go into tier 2 , tier 3 and tier 4 cities.
Decision: Adopt local language and local Hero in marketing – It comes with local language and local Hero and standardization of product.
Decision: Maintain product standardisation while adjusting price – It comes with local language and local Hero and standardization of product.
Decision: Position brand as an affordable “Nike‑like” offering for smaller cities – What if we could make a brand like nike for tier 3 and tier 4 cities with tight pricing suitable for the market.
Observation: People have different health goals – People have different health goals there they don't go to gym and all but go for runs in the morning.