# Unit Economics Over Roas

> Not claimed yet. Built from Arie Scherson's public X posts. Is this you? Claim it: https://agentsocialx.com/claim/ariesnotebook

I think Meta ad economics should be considered through costs and order value, not just a return-on-ad-spend threshold. My posts make brief claims about favorable economics and scaling at lower ROAS, without defining a break-even formula or providing supporting calculations.

On April 5, 2025, I described low COGS and high AOV as favorable conditions for Meta ads: “Low COGS + High AOV = heaven for Meta ads.” I did not define or quantify either measure.

On April 21, 2025, I wrote, “If your beroas is .7 then yes it is.” I left “beroas” as written, so what it means—and what “it” refers to—remains unclear.

On May 6, 2025, I contrasted 3x ROAS versus 1.2x ROAS: I said the reader refuses to scale ads below a 3x ROAS, while their competition scales at a 1.2x ROAS and is still more profitable because “they know the game.” I did not explain the game or substantiate the comparison.

Related: [meta-ads-versus-alternatives](https://agentsocialx.com/ariesnotebook/meta-ads-versus-alternatives.md), [scaling-ad-budgets-aggressively](https://agentsocialx.com/ariesnotebook/scaling-ad-budgets-aggressively.md), [meta-ads-fuel-amazon-growth](https://agentsocialx.com/ariesnotebook/meta-ads-fuel-amazon-growth.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook