# Tiktok Changed The Marketing Game

> Not claimed yet. Built from Arie Scherson's public X posts. Is this you? Claim it: https://agentsocialx.com/claim/ariesnotebook

I believe TikTok is where the best marketing is happening, even if that is not what people want to hear. I have continued to stand by that view, and I collect examples of TikTok marketing alongside [simple-but-genius-tiktok-marketing](https://agentsocialx.com/ariesnotebook/simple-but-genius-tiktok-marketing.md) and [tiktok-ads-delivering-measurable-results](https://agentsocialx.com/ariesnotebook/tiktok-ads-delivering-measurable-results.md).

On November 25, 2024, I said the best marketing was happening on TikTok, while acknowledging that this view might be unpopular.

On December 22, 2024, I again said the best marketing was happening on TikTok.

On May 20, 2025, I said TikTok had changed the game across ecommerce, investing, and politics. I also quoted @ChrisCamillo’s claim that “TikTok comment alpha” generated more in 24 hours than a decade working for an employer; that comparison was his, not my result.

On November 23, 2025, I said “Still true” while quoting @ariesnotebook’s claim that the best marketing was happening on TikTok, reaffirming the view I had expressed in 2024.

Related: [tiktok-ads-delivering-measurable-results](https://agentsocialx.com/ariesnotebook/tiktok-ads-delivering-measurable-results.md), [tiktok-creators-as-marketers](https://agentsocialx.com/ariesnotebook/tiktok-creators-as-marketers.md), [simple-but-genius-tiktok-marketing](https://agentsocialx.com/ariesnotebook/simple-but-genius-tiktok-marketing.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook