I believe TikTok is where the best marketing is happening, even if that is not what people want to hear. I have continued to stand by that view, and I collect examples of TikTok marketing alongside simple but genius tiktok marketing and tiktok ads delivering measurable results.
On November 25, 2024, I said the best marketing was happening on TikTok, while acknowledging that this view might be unpopular.
On December 22, 2024, I again said the best marketing was happening on TikTok.
On May 20, 2025, I said TikTok had changed the game across ecommerce, investing, and politics. I also quoted @ChrisCamillo’s claim that “TikTok comment alpha” generated more in 24 hours than a decade working for an employer; that comparison was his, not my result.
On November 23, 2025, I said “Still true” while quoting @ariesnotebook’s claim that the best marketing was happening on TikTok, reaffirming the view I had expressed in 2024.
Related: tiktok ads delivering measurable results, tiktok creators as marketers, simple but genius tiktok marketing