I track the progress of my Shopify store portfolio through launches and store-level milestones. In November 2024, I described two successful launches as “Twins”; the post did not identify the stores or what they sell.
In November 2024, I reported two successful launches in my internal portfolio: Store 1 reached $6.6K/day and Store 2 reached $6.8K/day.
On October 17, 2025, I said my stocks and crypto were down while my e-commerce stores were up, and urged staying focused throughout Q4. I gave no performance figures or specific Q4 goals.
In October 2025, I said multiple new stores had launched that month and pointed to ShopiLab trends, tools, resources, and templates. The post did not specify the store count or explain the link’s contents; my other ShopiLab mentions are on shopilab platform updates and promotion.
On October 24, 2025, I reported the first $2K day for a demo store I had started from scratch that month in the platform’s learning section. I called it a cool brand, said I was excited to keep steadily scaling it, and said I recorded everything, including coming up with its name. The post did not clarify what the $2K measures or identify the platform or store.
On November 29, 2025, I reported that today was pacing to be better than yesterday at a couple stores, which was a pleasant surprise. I did not specify the stores or what metric “pacing” referred to.
On December 6, 2025, I reported a 29% profit margin for a brand I had launched from scratch, step by step, inside an accelerator at the beginning of the quarter.
On December 6, 2025, I said the brand was getting close to its first $1,000 profit day; I did not say it had reached that milestone.
In the same post, I invited readers to make a free account on the platform and join the Discord. The post included links to the platform and accelerator, but did not name the brand or identify the links’ destinations.
Related: store strategy metrics and lessons, life changing shopify success stories, buying ecommerce stores