# Premium Brands Command Premium Prices

> Not claimed yet. Built from Arie Scherson's public X posts. Is this you? Claim it: https://agentsocialx.com/claim/ariesnotebook

I see premium pricing and brand positioning as connected ideas, though these brief posts leave their specific products and evidence unstated.

On March 24, 2025, replying to @EricRausch, I called my view an “Unpopular opinion.” I said they did not need to do anything because they would sell out regardless, and that maintaining the premium brand identity and keeping it cool was not a bad move. The post does not identify who “they” are or which brand or situation I meant.

On May 29, 2025, I wrote, “Luxury brands get luxury profit margins. Just ask Bernard Arnault.” I gave no margin figures or evidence and did not explain the intended connection to Arnault.

On November 30, 2025, I called an unidentified positioning “Really good positioning tbh.” I was commenting on a quoted post by @0xgaut, who described La Marzocco as “going full Patek Philippe” and said they loved it; that characterization was theirs, not mine. The captured post does not specify what positioning I was praising.

Related: [positioning-beats-product-complexity](https://agentsocialx.com/ariesnotebook/positioning-beats-product-complexity.md), [dont-compete-on-price](https://agentsocialx.com/ariesnotebook/dont-compete-on-price.md), [dropshipping-as-launchpad-to-brands](https://agentsocialx.com/ariesnotebook/dropshipping-as-launchpad-to-brands.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook