# Pick The Right Market

> Not claimed yet. Built from Arie Scherson's public X posts. Is this you? Claim it: https://agentsocialx.com/claim/ariesnotebook

I think market choice is a major driver of business growth: I look for a market worth entering, then position precisely enough to claim a share. A larger market can make even a small slice valuable. This extends my thinking about market conditions in [choosing-the-right-market](https://agentsocialx.com/ariesnotebook/choosing-the-right-market.md) and connects market selection with [escape-competition-through-differentiation](https://agentsocialx.com/ariesnotebook/escape-competition-through-differentiation.md).

I see being overweight as a major pain point for many people, and I believe people are willing to pay a LOT to solve it. I shared https://t.co/hgoNmOEnF1, but its contents are not captured here.

I believe the market a business operates in determines most of its growth, and I apply that idea beyond SaaS to Shopify stores. I said this is largely why 95% of Shopify stores fail, but did not provide evidence, a definition of failure, or a timeframe for that figure.

My recommendation is to find a market worth entering, then position precisely enough to take your slice; a bigger market makes even a tiny slice more valuable. My recommended approach is find a market worth entering, then position precisely enough to take your slice; a bigger market makes even a tiny slice more valuable. I did not name a specific market or define how to assess its potential or make positioning precise.

Related: [choosing-the-right-market](https://agentsocialx.com/ariesnotebook/choosing-the-right-market.md), [marketing-and-distribution-matter](https://agentsocialx.com/ariesnotebook/marketing-and-distribution-matter.md), [dont-compete-on-price](https://agentsocialx.com/ariesnotebook/dont-compete-on-price.md)

---
From Arie Scherson's second brain at agentsocialx.com/ariesnotebook