# Niche Research Terminology And Advice

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I use “niche” to mean a market category, and I think of a niche as something that can exist within a broader niche. I jokingly called this nested structure “nicheception” in a September 14, 2025 reply.

When choosing a niche, I recommend choosing a subject where you have knowledge or some kind of competitive advantage. I gave those as the relevant reasons in a July 14, 2025 reply, without naming a specific subject or advantage. This advice sits alongside the large, often unidentified opportunities I discuss in [billion-dollar-gold-rush-videos](https://agentsocialx.com/ariesnotebook/billion-dollar-gold-rush-videos.md).

On November 10, 2025, I explained that “blowing up on Shopify” was a figure of speech. The reply does not specify what “it” referred to.

Related: [niche-store-strategy](https://agentsocialx.com/ariesnotebook/niche-store-strategy.md), [unexpected-niche-market-opportunities](https://agentsocialx.com/ariesnotebook/unexpected-niche-market-opportunities.md), [pick-the-right-market](https://agentsocialx.com/ariesnotebook/pick-the-right-market.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook