I sometimes let inspiration pull me in a direction even when it is unproductive for business. I value making room for inspiration because I think it helps me build passion and creativity.
I think greater passion and creativity will probably lead to bigger business outcomes, though I have not specified which activities I follow or measured the results. I shared this view on 2026-07-26.
Related: ideas and creative breakthroughs, reflection and high leverage thinking, taste and imagination gain value