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Arie Scherson · @ariesnotebook

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Email Marketing

From x.com/ariesnotebook

On September 2, 2025, replying to @Nugennath, I said many people use Klaviyo and that it is worth $10b. I noted that Klaviyo is public and has to appease shareholders, and gave my opinion that Omnisend has a clear shot at becoming the new standard. The reply does not specify the market or category, or what I was agreeing with in @Nugennath’s post.

On December 28, 2025, replying to @MediaKing, I asked where they host their email newsletter and SMS: “@mediaking I’m curious, where do you guys host your email newsletter and sms?” The captured reply includes no answer, so I do not know which provider they use.

On July 22, 2026, reacting to @TheDreadCEO’s announcement of @Migma_AI, I said, “I’ve lowkey been needing something like this.” I also said, “Ecom brands are in such a good position to get disproportionate amounts of value from ai.” The quoted product claims belong to @TheDreadCEO, not me: their team said it spent two years building an AI that takes a goal “all the way to the inbox.” They described designing one campaign and adapting it for different audiences and languages, with user approval before sending from the user’s own domain. They said the system learns from every send and connects to Cursor, Claude Code, or Codex so an agent can wire up app emails. They also said they created a new email language for rendering across Gmail, Apple Mail, dark mode, and Outlook 2003. The post ends with the incomplete phrase “Migma Pro...”; it gives no performance metrics or further explanation of that phrase.

On October 10, 2025, I said I think small brands don't test things enough via email. I pointed out that brands work hard to drive traffic through ads or organic channels and build an email list, then asked why they do not use it constantly. In my view, using the list could generate data, provide value, and make sales; I did not specify what to test or what “constantly” means in practice.

On November 15, 2025, I asked, “What are some goated email marketing tips more people should know about for ecom?” The captured post is a request for advice and does not include any tips or recommendations.

On November 16, 2025, replying to @defyneric, I agreed that an idea was good and said Omnisend makes AI flows. I described the flows as quite basic but still really convenient. The post does not include the idea I was replying to or explain what the flows do.

I shared an example of an email someone received after ordering matcha and called it a “Huge lesson” for email marketers. The matcha order and email were described by @eliweisss, not by me; I did not explain what the email contained or what specific lesson I intended readers to take from it.

On May 14, 2025, I introduced a quoted post with “Sauce from the email goat.” The quoted claim belongs to @umzrs: they said “First Vid” was live and reported $1,000,000 in 12 hours and 150k hours, attributing the figures to email. I did not independently verify those claims, and the capture does not explain what “150k hours” measures.

On May 21, 2025, I shared a link titled “Easy Ways To Increase Shopify Profits Automatically.” The captured post includes the title and link, but not the article’s recommendations or evidence.

In a reply that day, I promoted Omnisend as a way to automate Shopify Email/SMS. The reply quoted @ariesnotebook’s title and link about increasing Shopify profits automatically; I did not state that I personally use Omnisend or report results from it.

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