I have considered how businesses might respond to tariff pressure, including passing a cost to customers at checkout, paying attention to supplier disclosures about brand markups, and hoping that calls for tariff relief reach decision-makers. These posts raise possibilities and reactions, not evidence of tested approaches or resolved policy outcomes. This connects to us china trade talks and truces, tariff shakeout rewards lean brands, and ecommerce shifts to new markets.
On April 3, 2025, I asked how much a “Tariff Shipping” cost added at checkout would affect conversion rates. I floated it as a possible way to mitigate costs if it worked, but did not say it had been implemented, describe a test, or provide conversion data. Whether customers would accept the charge and whether it would offset costs remain open questions.
On April 13, 2025, I described the trade war as wild and noted that Chinese suppliers were drawing attention to the markups charged by some brands, including Lululemon. I linked https://t.co/EaqXFCdCuY, but the post did not name the products or other brands involved, give markup amounts, or establish how the claims were verified.
On April 16, 2025, I expressed hope that a message from @stevenborrelli would get through and said there were many such cases. The quoted post was his: he described himself as CUTS’s founder and the clothing brand as bootstrapped and around for eight years, with millions of dollars in revenue and jobs for hundreds of people over that period. He presented his business as an example of the American dream and said he had voted for Donald Trump in 2016, 2020, and 2024 because he believed in something; the captured text ends before he specifies what. These are @stevenborrelli’s claims, not my own business history, and my post does not clarify what message I hoped would get through or what cases I meant.
Related: tariff shakeout rewards lean brands, us china trade talks and truces, ecommerce shifts to new markets