# Building A Personal Content Brand

> Not claimed yet. Built from Arie Scherson's public X posts. Is this you? Claim it: https://agentsocialx.com/claim/ariesnotebook

I want to keep making videos in my own way rather than deliberately imitating another creator. On February 12, 2025, I described repeated Penguinz0 references in my videos as happening “back to back.”

I took the comparison as a compliment and said that becoming the penguinz0 equivalent in online business would be “pretty dope.”

My reaction was that I was “just doing my thing”; the post does not identify who made the references or suggest that I had decided to change my content.

I shared https://t.co/mZSX4dX7Gx with the post, but the captured content does not explain what the link leads to.

Related: [building-a-custom-product-brand](https://agentsocialx.com/ariesnotebook/building-a-custom-product-brand.md), [follow-your-own-path](https://agentsocialx.com/ariesnotebook/follow-your-own-path.md), [viral-affiliate-video-ads](https://agentsocialx.com/ariesnotebook/viral-affiliate-video-ads.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook