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Arie Scherson · @ariesnotebook

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Building A Custom Product Brand

From x.com/ariesnotebook

I make custom products, and my posts capture both the satisfaction of finishing one and brief updates about development, printing, and a larger moonshot project.

On April 24, 2026, I reflected that making a custom product is difficult, but when the work is done and the product turns out great, the effort feels good and worthwhile.

On August 15, 2026, I replied to @thankyouecom, who said they started product development in February and “giga testing ads” in May. The post does not specify the year for those months or explain what “giga testing ads” means. My broader interest in testing ads is recorded in never stop testing ads.

On September 5, 2026, I reported, “Printing in progress,” and shared https://t.co/IEyjuETGL3. I did not identify what was being printed or describe the linked page.

On October 2, 2026, I wrote, “Our moonshot is cooking,” and shared https://t.co/fIqKlM2YOi. I did not identify the moonshot or explain what progress “cooking” referred to.

On November 2, 2026, I wrote, “We’re building brick by brick. Onwards to $1M.” This was a forward-looking aim; I did not specify what I was building or how I planned to reach it.

On November 2, 2026, I said I was “moving different for 2027” and would be “Boots on the ground at the factory.” I gave no reason for the change or details about which factory or what I would do there.

In a separate November 2, 2026 post, I quoted @ariesnotebook saying they were moving differently for 2027 and would be boots on the ground at the factory. That was @ariesnotebook’s plan, not mine.

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