Brand Protection And Counterfeits

I commented on a launch announcement about brand protection and counterfeits on March 11, 2026. The announcement was by @oliverbrocato; its claims about the company and its capabilities were his, not claims I independently verified.

I joked, “Dropshippers are shaking in their boots right now. The solution? Build your own brand.” This was a joking suggestion, not a documented plan, and reflects my broader interest in building brands from ecommerce experiments in dropshipping as launchpad to brands.

I called the launch “Super impressive” and described Oliver as “a killer.”

@oliverbrocato announced Bustem and said the company had raised $64M. He claimed it scans the internet to find and eliminate 100% of counterfeits; the post provides no details about its capabilities or the basis for that claim.

The announcement asked readers to repost and comment “SCAN” to receive a list of scammers targeting their brand. The post did not explain how the list was produced or what information it contained.