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Arie Scherson · @ariesnotebook

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Brand Names And Founding Stories

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I have commented on brand origins and playful ideas for what brands or creators might pursue next; these posts record opinions and suggestions, not verified business plans.

On January 1, 2025, replying to @TreezJ, I said the unidentified brand started in 2005 and was definitely an established brand; I did not identify the brand or explain the basis for its start year.

On April 26, 2025, I playfully suggested that Hailey Bieber’s next brand after Rhode should be a hair removal or hair loss brand, saying it was destiny; I gave no rationale beyond “just because of this,” and did not say that she had any such plans.

On November 17, 2025, I replied to @MaxxChewning with a playful brand suggestion: stick to candy because the last name contains CHEW. The reply called it destiny; the capture does not include the post I was replying to.

Related: unusual beauty product trends, better for you food and beverage brands, beauty and skincare brand growth