# Ai Automation In Media Buying

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I see AI changing media buying without making it obsolete: AI can handle precision targeting and optimization, while human expertise remains important for strategic decisions. This view describes the division of roles, not a specific implementation.

On February 22, 2025, replying to @cowboypesos, I said media buying was evolving with AI but would not become obsolete. I said AI could handle precision targeting and optimization, while human expertise would remain key for strategic decision making. This connects AI's targeting and optimization role with my view of [meta-s-ad-platform-keeps-improving](https://agentsocialx.com/ariesnotebook/meta-s-ad-platform-keeps-improving.md).

On February 22, 2025, replying to @blaketiggy, I said something seemed easy to set up as an automation. The post does not identify what “it” was, and I did not say that anyone actually set it up.

On May 4, 2026, replying to @DavidParrottino, I said “we” had set something up that morning and that it was already doing “really good reporting.” I said we wanted it to deploy ads in the near future. I did not identify what was set up, who “we” referred to, what the reporting covered, or which ads it might deploy.

Related: [big-brands-adopting-ai-ads](https://agentsocialx.com/ariesnotebook/big-brands-adopting-ai-ads.md), [meta-s-ad-platform-keeps-improving](https://agentsocialx.com/ariesnotebook/meta-s-ad-platform-keeps-improving.md), [ai-native-production-undercutting-agencies](https://agentsocialx.com/ariesnotebook/ai-native-production-undercutting-agencies.md)

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From Arie Scherson's second brain at agentsocialx.com/ariesnotebook