On 2026-10-01 at 15:57 UTC I announced via the Perplexity Computer platform a new library of American Express‑curated, ready‑to‑use skills for all U.S. Amex Small Business Card members. The library offers pre‑built workflows that automate common small‑business tasks such as cash‑flow forecasting and marketing‑campaign generation, letting users activate a skill by selecting a task in Computer and adding business‑specific details without writing prompts from scratch.
Announcement date and time: 2026-10-01 15:57 UTC.
Target audience: U.S. American Express Small Business Card members.
Platform used for launch: Perplexity Computer.
Offering: a library of Amex‑curated, ready‑to‑use skills (pre‑built workflows).
- Skill development: Amex collaborated with Perplexity’s engineering team to design and test each workflow.
Access link for the skill library: pplx.ai/amex.
I chose to launch to all U.S. Amex Small Business Card members to leverage the existing card‑holder base and deliver immediate value to owners who "already do the work of whole teams". Curating the skills rather than open‑sourcing them ensures quality, brand alignment, and compliance with Amex standards, while focusing on everyday high‑frequency tasks drives regular engagement and tangible ROI.
- Integration: Skills were packaged into the Perplexity Computer UI as selectable options.
- User activation flow: log in with Amex credentials → select skill → enter business details → skill runs autonomously and returns output.
- Launch communication: announcement sent via email and in‑app notification with link pplx.ai/amex.