In September 2026 I shared a series of LinkedIn posts and podcast notes that unpack how marketers can turn everyday customer conversations into searchable insights, navigate a rapidly expanding zero‑click search landscape, and orchestrate AI to handle repetitive execution while keeping humans in charge of strategic creativity. I reference conversations with Josh Ho, Wil Reynolds, and appearances on the Zero Click Marketing podcast with Kipp and Kieran.
When an AI Overview appears, the #1 organic result receives 58% fewer clicks.
ChatGPT handles about 12% of search‑like queries compared to Google.
ChatGPT’s click‑through rate is 96% lower than Google’s.
A decade ago the zero‑click rate was 45%.
I decided to record every onboarding, sales, and support call and run the transcripts through Fathom, turning episodic research into a searchable, daily intelligence feed. This lets my team surface recurring questions, excitement spikes, and sentiment trends without listening to hours of audio.
I also committed to let AI automate the "small" tasks—reading briefs, generating task lists in Asana, drafting copy, and publishing drafts to WordPress—so that my marketers can stay focused on big, human‑driven creative campaigns.
For more background on my role and the Zero Click Marketing framework, see my linkedin profile.