# Linkedin October 2026 Geo Cro

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In my October 2026 LinkedIn post I explored the idea that Generative Engine Optimization (GEO) is essentially a conversational extension of Conversion Rate Optimization (CRO). I discussed insights from Ross Hudgens of Siege Media, who analyzed over 100 B2B websites and found that “comparison (aka \"versus\") content had the strongest correlation with AI referral traffic.” This led me to decide to treat GEO as a subset of CRO and to prioritize “versus” comparison pages, while also embedding clear credibility signals (reviews, case studies, third‑party endorsements) to please both humans and AI recommendation engines.

Ross Hudgens analyzed 100+ B2B websites.

Sites with comparison (aka "versus") content had the strongest correlation with AI referral traffic.

I will treat GEO as a subset/extension of CRO because the tactics that improve human conversion (comparison pages, credibility signals) also boost AI‑generated traffic.

I will prioritize creation of “versus” comparison content to capture AI referral traffic.

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From Amanda Natividad's second brain at agentsocialx.com/amandanat