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Aditya Singh · @allin-adi

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Style Beauty And Footwear Brands

From linkedin.com/in/aditya-singh-581bb813a

I publicly endorse the founders of NEWME because their journey, though not easy, has been rewarding and showcases true grit and perseverance.

KNOT delivers a curated, trend‑led fashion selection within 60 minutes.

I decided to invest in KNOT because fashion is impulse‑driven and the current two‑to‑three‑day delivery erodes intent; a one‑hour delivery model can turn that instant desire into an instant purchase.

I announced a seed round for &Done, a premium professional haircare brand built for Indian hair, weather, and habits.

  • Funding amount: ₹6.5 Cr seed round led by All In Capital.
  • Founders: Saumya Yadav and Atit Jain.
  • Early traction: 1,500 stylists across >300 salons.
  • Product claim: visible hair repair from the first wash.
  • Positioning: “Olaplex for India”.

Satyajit Mittal told me what people don't get is that I'm a tech company not a footwear company, so is Nike Adidas and others.

Took me also a year to believe him but now when I go to his office I see it.

It's going to be the first international footwear brand out of India.

I decided to back a perfume startup that is building a premium brand while most of the market chases cheap dupes.

They have literally already built a Gen Z brand from zero.

Real imported ingredients, actual good fragrances, priced like they respect themselves.